On April 12th 2013, T-Mobile US finally began selling the iPhone. And it’s off to a great start for the States’ #4 carrier. Since then Magenta has gone on to sell an impressive 500k units of the popular smartphone. Which – when you consider the iPhone 5 is now over 7 months old – is pretty good going.
- Successful Un-Carrier, iPhone and 4G LTE launches announced on March 26th to further enable growth
- Branded customer net additions of 3,000, first branded customer growth since first quarter 2009
- Branded postpaid net losses of 199,000, a 61% year-over-year improvement
- Branded prepaid net additions of 202,000, the seventh consecutive quarter of prepaid growth
- Total customer net additions of 579,000
- Branded postpaid churn 1.9%, the lowest since second quarter 2008
Also of note is that during its earnings reports, T-Mobile announced that it had grown its subscriber base for the first time in almost 4 years. With the iPhone only having had 30 days on the carrier, it’s expected that its customer base will continue to grow further in the current financial quarter, especially when you pair up the iPhone 5 with one of its Un-Carrier plans.