We all know that Apple always has beautiful product shots for use in its presentations and on its site. But, they have to come from somewhere, right? Peter Belanger, a photographer that has done a lot of work for Apple the past few years, was interviewed by The Verge. Apple is not his only client, however, also doing work for eBay, Nike, and even Square. So he has quite the reputation. When it comes to Apple, he said it always gives detailed sketches and a good list of what it wants:
The team at Apple always has a really well developed shot list and sketches of what they need. I work with their talented art directors to translate those sketches into photos. We start by getting the position of the product and then move forward on lighting. Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately.
Below is one of the set ups he uses for the Apple product shots, and, like he said in the previous quote, all of this goes in to showing off all the different and precise parts that Apple uses in its products:
I pick an area to start with and think about how that material needs to be described. Once that section is done I move on to the next. This is how my sets get so complicated! I need to have control over each and every surface so when the client asks for a highlight to be elongated, I can do that. It’s similar to working on a file in Photoshop: you don’t do all your work on one layer. I think of my lights as layers that I can adjust individually to get the desired results.
At the end, there is always a little post production edits that make the devices look almost unreal. However he says that there isn’t too much, and that only touchups are done afterwards, with the original photo making up most of the actual work, as you can see above. If you are interested in the full interview, you can find it over at The Verge.
What do you think? Find it interesting to see the behind the scenes? Always wonder what goes in to it? Let us know in the comments, or tweet me @TiP_Kyle.