Recently, BlackBerry gave up the one thing that made its platform an enticing option: BBM. It finally announced that its popular messenger app would be making its way to Android and iOS. While it’s hard to see why it decided on this course of action at this time, it may still prove a popular app for socialites. But, if you were hoping to get some BBM action going on your iPad, you were hoping in vain. It’s not happening. At least not in the immediate future.
BB’s software portfolio chief Vivek Bhardwaj spoke to Trusted Reviews and stated that BBM’s target is to be on smartphones. Tablets are not used in the same way:
At this point it is iOS and Android, and that’s iOS phones running iOS 6 and higher.
Smartphone is our real focus and again it comes back to what BBM is. If you look BBM and the engagement and the activity, it’s because it is mobile, because people are on the go.
When you start looking at tablets, computers and other screens, the usage model changes and behavior changes. For us right now the absolute focus is getting BBM onto smartphones.
Logic is seemingly very sound. I can’t remember the last time I picked up my iPad to chat on Facebook, or send messages. I might answer the odd iMessage if I happen to be working on my tablet at the time. But, in most instances I’ll pick up my phone.
Are you disappointed that it may not make its way to your iPad? Or do agree with Bhardwaj in that it’s nowhere near as useful on a tablet?