Despite the fact that Android devices sell in bucket loads, when it comes to usage, it’s been shown on various occasions that iPhone and iPad users are far more engaged with their products than any other platform. We could speculate as to why that is, but I needn’t. For now.
The latest research done by Piper Jaffray shows that iOS devices make up well over 60% of mobile web traffic. In fact, the platform’s portion of traffic has grown steadily over the past three months. As you can see from the chart above, the iPad’s share of iOS web traffic is also growing, hitting just under 42% of all iOS devices last month.
Site’s monitored to get these figures included 10 of the top 100 including: Answers.com, Tumblr, ChaCha, Examiner, LinkedIn, Bleacher Report, Hubpages, White Pages, Squidoo and Dictionary.com. Gene Munster, Piper Jaffray’s analyst stated:
“For the second straight month in our tracking of the data, iOS gained on Android as a source of mobile traffic. We believe the traffic data continues to demonstrate that iOS is not only the leading platform in the US, its users are generally more engaged with their mobile devices.”
Perhaps Kindle Fire owners are getting bored of their Christmas present already?