iOS 7 concepts are a popular topic these days, and designers everywhere are clamoring to get their 5 mins of fame with some interesting designs. If the name Ran Avni sounds familiar, it’s because he’s designed a couple already (1, 2). His track record is pretty good, but I have to say, I’m not a huge fan of his most recent attempt.
We’ve all by now heard rumors of Apple switching to a more “flat” design with iOS now that the design-focused Jony Ive is in charge of all elements of design (hardware and software). And, as much as I’m hoping those rumors are true, I can’t imagine it ever being like this:
To me, it looks like an unattractive Winterboard theme that I wouldn’t download from Cydia even if it was free. That’s without mentioning that Apple rarely (if ever) gives this kind of customization choice to its users. It’s just not Apple. If Jony Ive really is going flat with iOS, it will be fantastic.