Apparently a few folks didn’t like how T-Mobile was advertising its new UNcarrier plans, as now the courts have given an order to which T-Mobile agreed that it will change the wording of some of its advertising regarding the new mobile plans. Bob Ferguson, the Attorney General of Washington State got involved, and that is what caused the court order. After saying that his job “is to defend consumers, ensure truth in advertising, and make sure all businesses are playing by the rules,” his office then went on to publish the following in a press release:
After an investigation of the company’s practices, the Attorney General’s Office learned that the company failed to adequately disclose that customers who purchase a phone using the 24-month payment plan must carry a wireless service agreement with T-Mobile for the entire 24 months— or pay the full balance owed on phone if they cancel earlier.
T-Mobile has since agreed to go about rewording the advertising of the UNcarrier campaign, so we will see how long that takes, and what exactly they do to change it. While too much government regulation can become cumbersome, this is an example of it definitely working to help the consumer.
What do you think? Interested in how the advertising will be reworked? Had you been deceived by this? Let us know in the comments, or tweet me @TiP_Kyle.