See that chart above? Take a moment to analyze the chart. Keep in mind, “other smart” means Android, as per Benedict Evans’ website that put this together. What do you notice about the dark magenta and the yellow-orange lines? They both are fairly straight, dipping at some points and growing at others but in a way that is very minimal and flat almost. However, the faded blue and the green are all over the place, showing strong growth at times, large dips at others, however from the beginning to the end of the chart, these two crossed above the yellow-orange line.
What’s this all mean though? Android’s growth is virtually non-existant, while iPhone sales continue to grow. Also, pay close attention to where the dips and growths are in the iPhone charts. New-iPhone season seems to have a big influence on those numbers:
Second, there’s near-zero seasonality in Android phone sales. People decide they want a phone and go out and buy whatever’s in the shop at the time that looks good. Launches of ‘hero’ Android phones appear to have no impact at all – they may take share from other Androids, but not from iPhone and they don’t increase overall sales.
I find the analysis of this chart to be fascinating. It really shows how iPhone users will wait for the new device and then upgrade, while Android is more of a “anytime” platform. Something pointed out is how not even the flagship Android devices seem to have any huge effect on these charts.
What do you think? Which part of the chart are you? Are you surprised by these? Let us know in the comments, or tweet me @TiP_Kyle.