If you are someone that downloads a lot of movies, TV episodes and other movie/video content from iTunes, you may have seen this new prompt that appears both in iTunes 11 and in iTunes on iOS 6. As you can see above (screenshot from AppleInsider), when downloading any of the aforementioned content you are prompted with a “Download Now?” window and given the option to follow through with the download or put it away in the cloud (aka the “Later” option). According to the Apple Support documentation discovered by Macworld, this also applies to some music content as well. Currently this is only available to those countries where iTunes in the Cloud has been shipped out, and that info can be found here if you are unsure on your country’s eligibility: iTunes in the Cloud.
What do you think? Interested in using this option? Have you been wanting this? Let us know in the comments, or tweet me @TiP_Kyle.