For most of the iPhone’s life, it’s had a consistent screen size – 3.5 inches. In the latest generation of the device, Apple finally granted eager customers a change by introducing a 4-inch Retina Display. The jump in screen size was almost universally welcomed by the iPhone customer base, but there are still some out there who aren’t yet satisfied.
Other smartphone manufacturers are slapping screens much larger than 4 inches on their devices, some going so far as to blur the line between smartphone and tablet. Personally I’m not a fan of the 5.3-inch smartphones out there, but there are customers hoping Apple will jump on the jumbo screen bandwagon. Unfortunately for them, however, it doesn’t appear that that will happen any time soon.
During Apple’s quarterly earnings call this afternoon, the company addressed some of the shortcomings of building smartphones with such large screens, which include sacrificing “resolution, color quality, white balance, reflectivity, power consumption, compatibility of apps, portability.” Tim Cook assured that Apple would rather have a slightly smaller, great-looking display than a slightly bigger, underperforming one.
“My view continues to be that iPhone 5 has the best display in the industry. We always strive to create the very best display. Some customers value large screen size… Our competitors have made some significant tradeoffs in many of these areas to ship a larger display. We would not ship a larger display iPhone while these tradeoffs exist.”
So there you have it. Personally I agree wholeheartedly with Cook on this issue, but I’m sure many of you feel differently. Let me know your thoughts on screen size vs. screen quality in the comments section below or on twitter @TiP_Jake.