Apple won’t make larger screen iPhone [yet]

iphone-math-mock-up

For most of the iPhone’s life, it’s had a consistent screen size – 3.5 inches. In the latest generation of the device, Apple finally granted eager customers a change by introducing a 4-inch Retina Display. The jump in screen size was almost universally welcomed by the iPhone customer base, but there are still some out there who aren’t yet satisfied.

Other smartphone manufacturers are slapping screens much larger than 4 inches on their devices, some going so far as to blur the line between smartphone and tablet. Personally I’m not a fan of the 5.3-inch smartphones out there, but there are customers hoping Apple will jump on the jumbo screen bandwagon. Unfortunately for them, however, it doesn’t appear that that will happen any time soon.

During Apple’s quarterly earnings call this afternoon, the company addressed some of the shortcomings of building smartphones with such large screens, which include sacrificing “resolution, color quality, white balance, reflectivity, power consumption, compatibility of apps, portability.” Tim Cook assured that Apple would rather have a slightly smaller, great-looking display than a slightly bigger, underperforming one.

“My view continues to be that iPhone 5 has the best display in the industry. We always strive to create the very best display. Some customers value large screen size… Our competitors have made some significant tradeoffs in many of these areas to ship a larger display. We would not ship a larger display iPhone while these tradeoffs exist.”

So there you have it. Personally I agree wholeheartedly with Cook on this issue, but I’m sure many of you feel differently. Let me know your thoughts on screen size vs. screen quality in the comments section below or on twitter @TiP_Jake.

Tags: , , , , , , , , , , , , , , ,

  • jabombardier

    I am glad that they aren’t jumping on the lager screen size band wagon. I disagree about the larger screens make for a diminished visual quality as HTC, LG and Samsung have proven. The problem with the screen sizes that are larger than 5″ even larger than 4.5″ makes it difficult to carry the device. If they have to make the next iPhone bigger, then widen it a smidgen. However 4″ is the goldilocks of screen sizes

  • therelybare

    If Apple ever decides to release a larger sized iPad, I mean iPhone, I hope they keep at least a 5″ phone at the same time. The way things seem to be going, there will be people talking on a phone the size of an iPad Mini. I, personally, like the idea of a “handheld” phone.

  • JackBrown1

    I am very happy with my 16:9 4″ display. The new aspect ratio makes for better video recording/viewing and I would welcome it on the iPad. Working in film/TV post production, this is a big deal for me.
    As for larger screens, the trade offs are never noticed by your average consumer. But if I’m going to watch video on a display and test realistic colour quality for grading, a vivid OLED or Super AMOLED (like Samsung and HTC) is useless. As it shows very unrealistic colour balance.
    Short answer, keep doing what your doing Apple, but a 16:9 display on larger iPad would be awesome ;)

  • Assassin21

    I think apple have got it wrong i have an iPhone and an htc one and the screen on the htc one is much better and the battery lasts as long as the iPhone so I’m quite sure were apple are coming from.I certainly won’t be buying a new iPhone until the screen size increases.

  • Assassin21

    I think apple have got it wrong i have an iPhone and an htc one and the screen on the htc one is much better and the battery lasts as long as the iPhone so I’m not quite sure were apple are coming from.I certainly won’t be buying a new iPhone until the screen size increases.