App age ratings given more prominent place within App Store descriptions

Screen Shot 2013-04-04 at 13.51.56Apple’s App Store has been the subject of much discussion in recent times. Following a large number of complaints over “accidental” in-app purchases, Apple paid millions back to disgruntled customers and made it clear in the App Store description whether the app offered items for sale within it. Apple’s now gone one step further and has given each app’s age rating a more prominent place, front and center on the app’s description (as seen above). This should help parents primarily in helping their kids download appropriate content, and not get any nasty shocks.


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