Towards the back end of last year, Tim Cook shook up his executive team fiercely. Perhaps the biggest, and best move, was Scott Forstall ousting and Jony Ive taking over has head of both software and hardware design (human interfaces). What that means is that Ive can now ensure that the user interface and design of iOS 7 can fit better with the hardware. There’s also the bonus of not have a skeuomorphic design-loving Steve Jobs-wannabe running the iOS show and annoying everyone in the process.
If the latest rumor (according to WSJ) is anything to go by, Jony Ive is busy pushing a simpler and flatter design for iOS:
Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design” that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details. Overall, they expect any changes to be pretty conservative. For the past few years, Apple has unveiled versions of its mobile operating system in the summer.
Design is one example of the increased “collaboration across hardware, software and services” that Apple said it was aiming for when Cook pushed senior vice president and mobile software chief Scott Forstall out of the company last year.
I’m fairly certain that the feeling among most iOS users and tech pundits as a whole is that iOS needs a change. It’s been the same since 2007, and we could do with refreshing.