There’s a rumor spinning around today stating that the purported low cost iPhone will be powered by a Qualcomm Snapdragon processor. It’s a rumor which begun in the imagination of yet another analyst thinking of money savings rather than the practicalities and possibilities of iOS and the iPhone. While some sites are reporting it as a genuine rumor, 9to5Mac thankfully chased it all the way around the globe and discovered its true origin. You’ll be surprised to know, it initially kicked off in January. And did not come from the supply chain sources of a reputable site.
For the analyst in question, it was all about Apple saving money and creating a larger gross margin to encourage growth (on the stock market). Seriously, when’s the last time anyone from Apple presented anything new and stated its plans for becoming the most valuable company to investors? It’s all about creating products. It’s not about creating cheaper products, or tackling areas of a market currently un-exploited. It’s about the experience, the quality and striving to make it better.
“AAPL would not want a value priced iPhone to offer the same kind of graphics and video support, processing power etc. that its premium priced device would, therefore a less powerful lower-end Snapdragon integrated solution would help segment the product”
That’s not the only issue here. To use one of Qualcomm’s processors, Apple would need to re-program iOS to be a good fit for the chip’s structure and capabilities. If it really wanted to create a cheaper iPhone, it would be far easier and less time consuming to just use an older generation A4/A5 chip and not spend the time trying to crowbar iOS in to working with a Snapdragon processor.
By now you get the point: it’s not going to happen. In fact, Apple is far more likely to pass on its custom chip designs to Intel than it is to buy Qualcomm’s pre-made processors. And even that is not a safe bet. In fact, the supposed “cheaper iPhone” is the dream child of an analyst to begin with. And we all know analysts generally haven’t got even the slightest clue as to what Apple’s really up to.