Nothing good ever comes out of a company using Twitter. We hear stories all the time of dozy operators forgetting they’re using a company Twitter account rather than their own, and tweeting, retweeting or favoriting something stupid. The most recent case of this is with Apple’s iBookstore account, where a rather explicit tweet, pictured above, was both retweeted and favorited.
Of course, Apple was on the mistake quick as a flash, but that didn’t stop people seeing it, and it caused mild uproar among the geekier of the Twitter community.
“@iBookstore not a cool retweet, unfollowing, I am a teacher, mom, etc”
– Stephanie Hatten (@InstTechQueen)
“Not that I’m actually offended or anything, but that was a surprising retweet from @iBookstore. What with the language and all.”
– J.A. Bell @sixcupsofcoffee