BlackBerry CEO Thorsten Heins took part in an exclusive interview with the Australian Financial Review in which he spoke about the current smartphone platform market. Within the interview he took time to mention the iPhone, and admitted that he and his company completely respect what Apple did in 2007; bringing the smartphone to the masses with a really user friendly operating system and kicking off the revolution. Although it’s great to hear a CEO speak so honestly, he also pointed to one thing we perhaps all realize by now: iOS hasn’t really changed much in 6 years.
“History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.”
Now, many an iFan may be under the illusion that iOS is the most perfect thing in the world. But, I’m not one of those. I’ve long bemoaned the lack of change in iOS. Although I don’t want a complete revamp every single year, I think one every 6 years is plenty. I know our own Stephen agrees with that sentiment, we need a change, soon. Although I’m hopeful with Jony Ive being in charge of the hardware and software design, I wouldn’t be certain enough to bet anything on it happening.
What do you think? Is iOS in need of a drastic refresh? Or do you like it as it is?