At almost exactly the same time that Samsung was announcing its Galaxy S4, Apple launched a huge marketing offensive. An in-depth page was born giving consumers every reason why they should choose iPhone over “everything else”. The App Store, vertical integration and performance were all mentioned. One of the key highlights was the iPhone’s success with customers. It announced that the iPhone was the top smartphone in J.D. Power’s customer satisfaction survey eight times running. Turns out, Apple spoke to soon. Shortly afterwards J.D. Power announced its first results for 2013, which – once more -placed Apple smartphones at the top of the customer satisfaction leader board. See, other manufacturers may pump their devices full of the best and fastest internals, but until another company spends as much time and effort perfecting the design, and the integration of software, hardware and ecosystem like Apple, the iPhone will always give a better experience for consumers.