If you aren’t sure what Shazam is, you may as well have been living under a rock the past few years. It is a service that, at the touch of a button, can quickly identify a song or TV show you are listening to/watching. However, it has also begun expanding the service to television commercials, allowing advertisers to tell watchers to “Shazam” the commercial to see more information. According to David Jones, Shazam’s executive vice president of marketing, the application is used to tag about 10 million songs per day, and adds around 2-3 million users each week.
Something else that Shazam does is allows you to quickly go straight to the iTunes Store page or Amazon Music page for the song you tag, where you can buy it almost immediately. According to Shazam’s numbers, $300 million are spent yearly from Shazam-redirected customers. More numbers that Jones had included the estimation that 20% of all US iPhones have Shazam on them, with 30 and 40 percent of French, German, and British iPhones having the music tagging application. He also said that he believes where the company will make most its money is the advertising market.
What do you think? Do you use Shazam? Surprised more phones don’t have it? Let us know in the comments, or tweet me @TiP_Kyle.