Woz scared for Apple’s ‘cool’ image, believes the company should branch out to other ecosystems

wozIn a recent Bloomberg interview, Apple co-founder Steve Wozniak expressed his concern for Apple’s image, as well discussing the company’s appeal and exploring some rumors. It seems that Apple’s decline in share price since September has gotten Woz worried about  whether the company’s appeal is decreasing.

As Woz said:

“We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy. And ouch, it’s painful, because we kind of are losing that.”

Now, although the go-to guy outside of Apple may be concerned for the ‘cool factor’ of the company he co-founded, whether his statement carries any truth is debatable. As we’ve seen today, Apple’s iPhone 5 is the world’s best selling device, so you can draw your own conclusions as to whether Apple is in-fact losing its appeal as a ‘cool’ brand.

Wozniak also told Bloomberg that he believes Apple should branch out to other ecosystems to try and become less reliant on its “appeal as a premium brand”. Woz reckons that iTunes should be available on the likes of Android an Windows Phone, as he predicts the growth of these operating systems. Knowing Apple though, I think it’s fair to say that this is some wishful thinking. But Woz is certainly a fan of Windows Phone to some extent, calling WP 7.5 “more beautiful” than iOS.

He also expressed his interest in the iWatch rumors that have been circulating for a while. Assuming that this is something Apple is planning, it seems to be the one thing that Woz supports, saying “Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time”.


Via: App Advice


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  • jabombardier

    I still think the cool factor is still strong within apple. I for one believe that even though that the U.I. has not changed in 5 years, the functionality of the iPhone has improved with a no frills non gimmicky experience. I also don’t mind that you have to download apps to get certain extra functions. But since apple’s cool factor is on the line do to lawsuits tarnishing the image a bit, I do expect the next version of iOS to be a slight departure from what it is now. I would be fine with a screen of tiles, but would be intrigued with what new features are added.

  • davidj

    @TodaysiPhone Woz needs to stop talking, he’s going looney

  • ajdomanico

    @davidj @TodaysiPhone The iPhone Mini will run Android 4.2? ;)