In a recent Bloomberg interview, Apple co-founder Steve Wozniak expressed his concern for Apple’s image, as well discussing the company’s appeal and exploring some rumors. It seems that Apple’s decline in share price since September has gotten Woz worried about whether the company’s appeal is decreasing.
As Woz said:
“We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy. And ouch, it’s painful, because we kind of are losing that.”
Now, although the go-to guy outside of Apple may be concerned for the ‘cool factor’ of the company he co-founded, whether his statement carries any truth is debatable. As we’ve seen today, Apple’s iPhone 5 is the world’s best selling device, so you can draw your own conclusions as to whether Apple is in-fact losing its appeal as a ‘cool’ brand.
Wozniak also told Bloomberg that he believes Apple should branch out to other ecosystems to try and become less reliant on its “appeal as a premium brand”. Woz reckons that iTunes should be available on the likes of Android an Windows Phone, as he predicts the growth of these operating systems. Knowing Apple though, I think it’s fair to say that this is some wishful thinking. But Woz is certainly a fan of Windows Phone to some extent, calling WP 7.5 “more beautiful” than iOS.
He also expressed his interest in the iWatch rumors that have been circulating for a while. Assuming that this is something Apple is planning, it seems to be the one thing that Woz supports, saying “Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time”.
Via: App Advice