It’s fair to say that here, in the West, Apple has done almost all it can to appeal to the market place. Everyone knows what the iPhone is, and with us being relatively wealthy on a global scale, we don’t find it overly difficult to afford. That said, other nations like China, India, Brazil and various others are only just beginning to see the kind of growth in wealth that the West saw some time ago, thanks to the huge growth of manufacturing. You’d be hard pressed to find phones and gadgets that weren’t built in a developing country.
One of the biggest, India, has been something of a sticking point for Apple in the past. But, the iPhone’s popularity has exploded over the past twelve months. According to Paul Brody, VP at IBM, mobile carriers in India are activating 2,000 iPhones each day. And, the Times of India reported today that Apple device sales (mainly iPhones) have increased by up to 4 times in the past three months.
As noted by Philip Elmer-Dewitt of Fortune:
“Apple is doing what it did in China three or four years ago,” Jayanth Kolla, founder of the research firm Convergence Catalyst, told the Times. “They studied the market, learned consumer needs and suddenly went aggressive. From having about 30 people here six months ago, Apple India is now about 150-people strong.”
So, Apple is targeting China, India and Brazil in an aggressive manner. Success in these highly populous nations will undoubtedly ensure Cupertino keeps going strong for a long time yet.