Apple Shareholders Meeting: Company looking to enter new product categories


Apple held its annual shareholders meeting today, and while much of the meeting was pretty standard, there were a few points touched upon that are worth mentioning. First and foremost is a statement from Tim Cook that Apple is looking to enter new product categories. According to CNBC, which live blogged the meeting,

“Obviously we’re looking at new categories — we don’t talk about them, but we’re looking at them,” Cook said.

This isn’t much of a surprise, but it’s definitely good to hear. With two “new” product categories in particular – televisions and smart watches – being hot topics of discussion in conjunction with Apple lately, let’s hope the company has some interesting things up its sleeves in the coming months.

It was also nice to hear that Cook & Co. aren’t going to simply “press a button or two” and flood the market with as many products as it could. Although it is within Apple’s capability to have the most products in a category, Tim Cook acknowledges that trying to match the sheer number of Android devices out there would be bad for Apple as a company (and seeing as Apple still earns the most profit in the industry, it would be pretty pointless).


Another topic that was talked about at today’s meeting was Apple’s massive new Spaceship campus. A project that started with Steve Jobs, the new campus tips the scale at an impressive 2.8 million square feet and will reportedly offer “the most collaborative work environment.” When asked about the Spaceship campus, Tim Cook had this to say:

“We plan to bulldoze all the buildings on the new site, build one 2.8 million sq. foot building that will be the most collaborative work environment; I project that we will move in, in 2016… Today, 80 percent of the site is covered in asphalt and concrete; when we’re finished only 20 percent will… Steve put a lot of work into this before he passed away and we’re continuing that …. We think we can get a third of our employees there by bus …. We hope to break ground later this year.”

Are you guys excited for whatever Apple has planned for the future? Share your opinions on the announcements made today in the comments section below or on twitter @TiP_Jake.


Via: 9to5 Mac, Cult of Mac

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  • MikeGooden

    I’d love to see them get into Cameras, And Perhaps even A Gaming Console.

  • chrisstanga

    I could only see that working if they adopt one of the common lense mounts that are already out there