Apparently, Apple’s employees that are assigned to review apps for admission to the App Store are being told to deny apps that allow “cookie tracking” ads. This technology is currently used to target ads and make them more specific for each user. However, just because Apple is not allowing these apps into its App Store, that does not mean that Apple is stopping ads.
It is rumored that Apple has stopped cookie tracking not to cut down on ads, but rather to increase use of Apple’s own Advertising Identifier.
Apple introduced the new ad technology in iOS 6, and the about page currently includes this information about the Advertising Identifier:
iOS 6 introduces the Advertising Identifier, a non-permanent, non-personal device identifier, that advertising networks will use to give you more control over advertisers’ ability to use tracking methods.
Will this affect any of you? Do you wish Apple would do more to cut down on ads in apps in its App Store? Let us know!
Source: Apple Insider