Were a few weeks in to the New Year, and Apple’s been taking something of a beating in the stock market, thanks to some negative reports in the press. Both Reuters and WSJ have reported on low demand for one of Apple’s iDevices. With Apple’s earnings call coming up next week, we’ll soon find out just how successful Cupertino’s holiday season was.

All this talk does point to one thing: perhaps Apple needs to think about breaking in to a new market. Perhaps making a dent in the TV universe, or creating a world-beating smart watch. But what do you think? What should Jony Ive and his design team focus on this year? Vote in our poll below and tell us which you’d rather see.