For us Brits, 4G isn’t what it is in America. There’s nothing wrong with the speeds that our (rather small) 4G network delivers, its more the fact that there is currently only one service provider offering such connectivity – Everything Everywhere (EE) – meaning that prices aren’t what you’d call cheap. Fortunately, however, things are looking up for us Brits waiting for affordable 4G coverage, as the UK’s communications regulator Ofcom has just begun its auction for 28 lots of two LTE bands, so superfast network speeds should be more available (and cheaper) in the UK come late spring/early summer.
There are seven companies battling out in this auction, that could almost double 4G coverage for UK residents. These companies are as follows: EE, HKT, Hutchinson (Three), MLL Telecom, Niche Spectrum Ventures (a subsidiary of BT), Telefónica (O2) and Vodafone.
Due to the way that Ofcom has organized its auction, at least four carriers will walk away with enough 4G coverage to offer the service to its subscribers, meaning that the price of the technology will almost certainly decrease, but not for a while, since bidding is likely to take weeks, or months if the process isn’t particularly smooth. One thing that can be said is that if you’re thinking of switching to 4G, just hold out a little while longer, as until a deal does arise, EE will continue to milk its 4G exclusivity cow.