When you hear “Microsoft Surface”, what do you first think of? Personally, I think of how the Surface hasn’t been selling well. It is the “wannabe” iPad from the folks up in Redmond, and it hasn’t amounted to what Microsoft thought it would. However, according to a new report, the iPhone and other Apple products are “no longer cool” in the realm of teenagers. This all coming from Buzz Marketing Group, the report said the following:
Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.
I know that being a teen myself, I don’t speak for the rest of my generation, but seriously? I honestly have seen no one in my school of 2,000 (which isn’t small, but not the biggest) talk about rather having a Surface over an iPad. It just isn’t something you hear. While the results of whatever methods used to find this information may point towards the proposed conclusion, I am not believing this very much. I may be skewed by my own opinions on this (and they are only that, my opinions) but I don’t think Apple is “out” by any means. I guess we will see when my generation begins entering the work force and buying demographics, as some of my older classmates already are, if this has an effect on Apple’s sales and profit numbers.
What do you think? Is Apple out? Is the Surface in? Let us know in the comments, or tweet me @TiP_Kyle.