Everyone seems to be putting down the iPhone recently, it seems. Remember a week or so ago there was a report on how the iPhone was no longer “cool”? Well, now another company is saying that the iPhone will reach a peak marketshare of 22% by 2014, and flatline there. This report, coming from ABI Research, makes the claim that the real marketshare is coming from emerging markets, where devices are usually bought off contract and not on subsidized pricing. Smartphones are currently at around 50% of the marketshare in general, which is expected to be at 69% by 2018, which is a lot of devices.
You have to think though, this would be making the assumption that Apple doesn’t do anything about the emerging markets. Phil Schiller made comments about how Apple isn’t interested in making cheap devices, however, as The Next Web’s Matthew Panzarino said, this doesn’t mean Apple won’t make a device aimed at those particular markets. “Cheap” means that quality was sacrificed for a price point, and as Matthew pointed out, that’s never been something for Apple to do. This doesn’t mean Apple couldn’t make a cheaper iPhone, though.
What do you think? Is the iPhone done for? Will Apple do something to keep it growing? Let us know in the comments, or tweet me @TiP_Kyle.