iPad outsold by Google Nexus 7 in Japan

Since the iPad launched in 2010, the Apple branded tablet has had the market pretty much all to its self as many other manufacturers tried (and failed) to compete with it. In fact, globally, no tablet has come close to selling anywhere near as many units as the iPad. Until now. In Japan, the ASUS-made Nexus 7 was more popular than the Apple slate. At least, according to a survey of electronics stores.

A survey of 2,400 electronic stores across the country showed the Nexus 7 captured 44.4 percent of the market in December, while Apple’s share came in at 40.1 percent. The firm noted that the iPad has been the top-selling tablet in Japan since its launch in 2010.”

It’s a very interesting shift in consumer habits, especially considering that Asus – previous to the Nexus 7 launch – was at a meager 10%. In one month, that rose to overtake Apple’s pretty hefty slice of the tablet market pie. It’ll be worthwhile keeping an eye on global consumer trends to see whether or not other nations’ habits will follow suit.

Via: AppleInsider, CNET,
Source: Nikkei

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  • Tom73

    Survey of electronic stores. Wonder what electronic stores? Was the apple stores included. What about on-line sales?

  • DonovanJS

    What about Apple to Android as a whole percentages. Just because they compared ipads to Nexus 7 doesn’t mean that Android tablets didn’t outsell the ipad. Not to mention it seems as they are counting all the models of the ipad against a single model of Android tablet.

  • Edw84

    @Tom73 a lot of big electronic stores in Japan like Bic Camera, Yodobashi Camera, Yamada Denki, have a dedicated Apple corner that is very easy to spot rather than Nexus 7 in the sea of laptop and tablet. But still, i don’t feels that Nexus 7 is more popular than iPad.

  • DonovanJS

    @Edw84  @Tom73 Not saying that the Nexus 7 is more popular than the iPad, I am not even saying that it is a close race. What I am saying is it seems to be an unfair observation to include all of the iPad product line against one Android model.  If it was Nexus 7 vs iPad mini, or iPad 2 then OK, that is a comparison. But I would say the best comparison would be total Apple tablet sales vs total Android tablet sales. Beyond that this is just numbers telling you what you want to hear.

  • http://www.yahoobcc.com/ yahoobcc

    Until now. In Japan, the ASUS-made Nexus 7 was more popular than the Apple slate. At least, according to a survey of electronics stores.