Beats CEO tried to convince Steve Jobs to make an “iRadio” like service

A new report coming out of AllThingsD is giving a new insight into the idea aid an “iRadio” type of service from Apple. According to the report, Jimmy Iovine, the CEO of Beats, tried over the course of a few years to convince the late Apple co-founder to make a subscription based music service, somewhat like the rumor mill has been putting out the past year or so. The rumors have been heating up even more recently, even saying that it is possible we may see this come to fruition within the year.

So I met [Jobs] and we hit it off right away. We were really close. We did some great marketing stuff together: 50 Cent, Bono, Jagger, stuff for the iPod — we did a lot of stuff together. But I was always trying to push Steve into subscription. And he wasn’t keen on it right away.

From that quote above, you can see that Jobs and Iovine were close, and he certainly was in the position to talk to him about this type of service. The problem persisted in the music companies. The report goes on to say that Jobs “didn’t want to pay record companies enough.” Nothing specific was given about current plans for Apple’s rumored project, but Iovine did mention that he will be meeting with Eddy Cue, the Apple Chief of Media, “soon.” I personally would love this type of service, as I’m already largely in the Apple ecosystem, and this would just tie up some loose ends.

What do you think? Interested in this kind of service? Think this is just building hype? Let us know in the comments, or tweet me @TiP_Kyle.


Via: AppleInsider, AllThingsD

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