As expected, Apple has just beaten all its previous quarterly results in every department except Mac and iPod sales (which is completely understandable.) Apple’s Q1 of 2013 (Q4 2012 to everyone else) met expectations even as investors and analysts were worried by cuts in iPhone and iPad component supplier orders.
“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”
In total Apple sold an impressive 47.8 million iPhones and 22.9 million iPads. Both figures beat the respective 37 million and 15.4 million figures set in the same quarter a year ago. $54 billion revenue also trumps the $46.3 billion made during Q1 2012. Net profit remained virtually the same at $13.1 billion. As expected, Apple’s margins did drop to 38.6% from 44.7%.
It will be interesting to see the affect these results have on the stock market. AAPL stock was already rising today before the announcement. If these figures exceed what investors were expecting we could see some growth for Apple’s value.
That said, the trend towards tablets and smartphones over PCs and MP3 players will be of some concern to Apple’s chiefs as it’s watched its Mac and iPod lineups fail to match sales figures from 12 months ago. 4.1 million Macs were sold in Q1 and “only” 12.7 million iPods. Both were down on estimates and/or figures from the same period a year ago.
Roundup: Apple’s still making plenty of cash, so it’s not going anywhere soon.