Apple has recently received some bad press for a recent Maps failure in the city of Mildura, where several tourists were left stranded after being misguided into Murray Sunset National Park, where there is practically no phone reception, meaning that they were forced to walk for hours to call for help. They were eventually rescued a full 24 hours after getting lost in the first place.
Samsung has taken this news as a prime opportunity to get its marketing team to poke fun at Apple over the fiasco. The company has decided to set up a whole display, including a ‘lost’ 4×4, several features of a campsite, and a sign that simply says:
“Oops, Should have got a Samsung Galaxy SIII. Get navigation you can trust.”
Although not the most subtle marketing approach, I like the low-blow road Samsung has taken with this. Hopefully it’ll make Apple improve its Maps at full pelt, just a thought.
Via: Droid Dog