A new survey suggests that over half of the consumers polled plan to purchase Apple’s iPhone 5. According to Piper Jaffray analyst Gene Munster, 53.3% of the 800 survey participants reported interest in pickin’ up Apple’s latest smartphone. That number is higher than it was back in September before the iPhone 5 launched, when 47.7 of respondents had plans to purchase the device. In October, after the iPhone 5 had launched, interest jumped to 54.9%, just higher than it is now. Munster has used this data to reaffirm his prediction that Apple could sell a whopping 45 million iPhones this year.
As far as the other smartphone contenders go, 39% of participants opted for Google’s Android platform before the iPhone 5 was launched, but that number dropped slightly to 35.3% post-iPhone 5. Windows Phone experienced a similar dip in interest, dropping from 8.7% to 6.5% after the iPhone 5 hit store shelves.RIM’s Blackberry platform stayed basically the same, pulling 4.7% and 4.9% respectively.
In addition to a formal survey, Munster also took to the Internet to get a feel for what platform tickled everyone’s fancy this holiday season. He focused his efforts on twitter, where he kept watch for the “iPhone 5″ keyword, as well as phrases like “bought,” “shipped” and “purchased.” He used this data to compile something he calls the “demand index.” 2012’s iPhone demand index is 30-40% higher than it was this time last year. According to him,
“Over the past two weeks, the demand index is up an average of 36 percent [year-over-year] and we note that this is the iPhone 5 demand ahead of Christmas, when some may be waiting to be gifted the device, compared to the 4S, which would be in January given the 2.5 month comparison.”
This is certainly interesting, but I’m not all that surprised by these numbers. Apple is the king of hype and excitement when it comes to devices, so it makes perfect sense that the iPhone draws so much attention. What do you guys think? Are you surprised at the hit Android took in consequence to the launch of the iPhone 5? Weigh in down below in the comments section or let me know on twitter @TiP_Jake.