You may or may not remember, but there was a lot of hype a few years back when people started using ‘magazine’ and ‘iPad’ in the same sentence. With Apple’s Newsstand application and the slew of distinguished newspaper and magazine publishers being whispered about, many people were very excited about the possibilities of news-based iPad publications. News Corp. was the first out of the gate with this brand new platform with an iPad-based daily newspaper called The Daily that was supposed to revolutionize the way consumers get informed.
There was a big launch event for The Daily which got a lot of press attention and, when it first hit the App Store, it was pretty popular. Unfortunately, though, it seems like Rupert Murdoch and the rest of the News Corp. team couldn’t sustain that excitement. In an official statement, Murdoch confirmed that News Corp. would be pulling the plug on The Daily on December 15th. According to him,
“our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.”
This is definitely a bummer, but it’s not all that surprising. This summer it was reported that The Daily could be on the chopping block as part of an effort to save News Corp. a bit of cash, and it seems like the company finally followed through. On the bright side, it seems like at least some of The Daily‘s staff will be moved over to The New York Post. What’s more, The Daily won’t disappear completely – Murdoch plans to ”take the very best of what we have learned at The Daily and apply it to all our properties.”
How do you guys feel about this? Are you readers of The Daily or do you prefer news outlets that have a print counterpart? Sound off in the comments section below or let me know on twitter @TiP_Jake.
Via: The Verge