Morgan Stanley: Apple could sell as many as 13 million TVs

A new report coming from Fortune is quoting a survey done by Morgan Stanley’s Katy Huberty. According to the report, the results of a survey taken this September showed results that could indicate a strong field for Apple if and when it decides to enter the television market. Part of the results follow:

11% of respondents said they would be “extremely interested” in buying an Apple-branded TV set, which translates into 13 million units in the U.S. alone. 36% said they would be “somewhat interested,” which could translate into another 43 million units.

The 47% who were either “extremely” or “somewhat” interested is more than twice the 23% who said they were interested in buying an iPhone and the 21% who were interested in an iPad before either of those products were released.
Respondents who owned at least one Apple device were nearly four times more interested in buying an iTV that those who did not.

46% of respondents were willing to pay over $1,000 for an iTV and 10% were willing to pay over $2,000. On average, respondents were willing to pony up $1,060, a 20% premium over the the average $884 they paid for their current TV set.

This follows years and years of reports and rumors that Apple will enter the HDTV market. These rumors of course picked up steam after the Steve Jobs biography was released and he said that Apple had “cracked” the TV, and also when current CEO Tim Cook called the living room an “intense area of interest” in his most recent interview. As many of you know, a lot of people will pay a premium for an Apple made television set, just as they already do for some Apple products. This survey upholds that.

What do you think? Ready for an Apple HDTV? Would you buy it? Let us know in the comments.

Via: MacRumors, Fortune

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  • Tuliomesa82

    you know apple would need samsung for this for samsung is the king of television sets

  • Preecha

    No,thanks. Is there any kind of innovations from Apple rather than ordinary hardware upgraded and designed.We miss you so much Steve.