I wonder how long this will last before Apple’s lawyers get involved. A Brazilian technology firm named IGB Electronica SA has just announced a range of Android-powered smartphones under the brand name “IPHONE”. Apparently the trademark was applied for in 2000; 7 years before the real iPhone was announced.
The first model will be called the “Neo One”. As reported by Reuters:
The first model will be called “Neo One,” IGB said in a securities filing. The company was formed this year after the restructuring of Gradiente Eletronica SA, which had applied for exclusive rights in Brazil to register its products under the name IPHONE in 2000.
I’m not entirely sure what substances those in charge had been consuming when they thought this would be a good move, unless they knew they’d get a healthy settlement deal from Apple when – eventually – our favorite fruit company is forced to buy the trademark in Brazil. Whatever happens, this isn’t going to end well.