Not long ago, it was predicted that the iPad mini would cannibalize iPad sales because of its cheaper price point and portability. Seems those initial expectations turned out to be true, if Shaw Wu’s analysis is anything to go by. The Sterne Agee analyst has lowered his shipping estimates for the larger iPad from 25 million to 23.5 million.
He states that demand for the iPad mini is strong, and that Apple is still struggling to get supply and demand balanced out. However, the larger iPad is doing just fine, and Cupertino have reduced iPad build plans “likely due to some cannibalization by iPad mini.”
There’s no guarantee that Wu’s research holds, but we’ll certainly find out when Apple has its quarterly earnings call in January.