The chart above paints a very interesting picture of how North American consumers use their tablets. It seems that when it comes to web browsing, iPad users are much more likely to be online than any other tablet’s buyers. For every 100 times an iPad accesses a web page, the Kindle Fire hits 4.88. That’s a massive difference. The Galaxy Tab lineup just scrapes above 3 impressions per 100 iPad impressions. For the others, it’s almost not worth noting. Except to say that Microsoft’s Surface only manages a measly 0.22 impressions per 100 iPad impressions. Who knows what other tablet owners are doing with their devices, but the evidence collected by Chitika in December this year suggests they’re not using it to browse the web much.
Considering that this market has been open for almost 3 years now, it does show that the other manufacturers need to get their act together if they want to compete with the iPad’s level of use.