The iPad mini launched in most Western countries a month ago. While it was hardly to the same level of hype as the iPhone 5, it was still relatively popular in the US. In China, however, consumer excitement was at a very low level. In the most populous country in the world, customers had to reserve their iPad minis online before picking them up in store – part of Apple’s clamp down on scalpers. But, lines were virtually nonexistent, even in the flagship store in Beijing.
The store opened at 9am, and only a measly 4 customers came in and bought one of Apple’s 7.9″ tablets within the first hour. There were some customers who were turned away since they hadn’t reserved one of Apple’s tiny slates, but, it’s still surprising how unpopular the smaller iPad was in China. There are normally scuffles, fights, tantrums and broken store windows when it comes to product launches in China. Not this time.