We’ve heard a lot about the rumored Apple TV over the past week. Ever since Tim Cook’s NBC Rock interview last Thursday, the blogosphere has gotten all excited about the prospect of an Apple-designed HD telly. WSJ has its own sources who claim that Cupertino’s designers are certainly looking in to it.
The set itself is allegedly in the early stages of testing, which – as always – means that Apple is testing several different designs and prototypes. Jony Ive and his crew have been working for years on this, and there’s still no guarantee that it makes it to market. But, with the company’s recent partnership with Sharp and investment in its display panel-building plants, it’s possible we could be edging closer to launch.
These are still just rumors, and could amount to nothing. Sources were certain this time last year that we would see a launch before the end of 2012, so I’m not convinced enough on any of this. At this point, I’d still be surprised if we saw a release next year. Apple is still struggling with TV and movie studios, trying to convince them to get onboard with its plans for streaming content.
What do you think? Do we need an Apple TV set on the market?