If you’re not aware of the ongoing battle for the king of smartphones between Apple and Google, then you must be really new to the tech world. The two companies have been biting each other’s backs for years over their mobile platforms, Android and iOS. The latest punch has been thrown by Google’s chairman Eric Schmidt, who recently said the following to Bloomberg:
“This is a huge platform change; this is of the scale of 20 years ago – Microsoft versus Apple. We’re winning that war pretty clearly now.”
While it may be true that there are more devices out there running the Android operating system, and currently has the lead market share over Apple, holding 72.4% of sales, there’s no escaping the fact that Apple holds the top spot in terms of profits by a country mile. Not just that, but Apple holds far more ‘street cred’ for third party developers, meaning it sits at the top of the mobile app market.
I’m sure there are many Android fanboys out there who reckon that sales are more important than profits. But what is the world’s best selling smartphone? Yep, it’s the iPhone. Plus, considering there are hundreds, possibly thousands of Android-powered smartphones available, it should be no big feat for Android to be the dominant operating system.
However, Google’s primary intention isn’t to sell its own devices, but rather to sell and distribute Android to as many companies as possible, as Schmidt says:
“The core strategy is to make a bigger pie. We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.”
Essentially, what Google wants is to make Android ‘the world’s biggest mobile operating system’. This means that the company can sell it on at a higher price, thus making more profit.
Whether the comments from Google’s unofficial spokesperson (a well documented BlackBerry user, just saying) are valid or not, it depends on whether you consider sheer number of devices out there as a ‘win’ in terms of the smartphone battle. Personally, I’d say that profits better measure the success of each company, but that’s just me, and I’m a bit of an Apple fanboy myself. Give me your thoughts on the matter in the comments section below.