What makes an Apple store significant? Internal video lays it out

An Apple retail video has shown up today over at ProductionHUB. Simply put, it’s the typical Apple promo video. Talking head, clean white background and showing some impressive cutaways of manufacturing and store hype-up lines. Sadly, we’re not able to embed the actual video on this page, so – to check it out – hit this link. It’s certainly an interesting insight in to why Apple believes its stores are special, and why they work so well. It’s a lot down to the usual Apple ethics of passion, simplicity, uniformity and a standard experience across the board.

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