You may remember, last week Apple posted its version of an apology on its UK website. Supposedly, this was in line with what a British judge had ordered following a lawsuit in the UK. Apple had tried – and failed – to sue Samsung in Britain for copying its iPad design. The judge in charge decided that there was no way people would confuse the two, since the iPad was much cooler.
The non-apology essentially noted what the judge had ordered them to do, and was followed with a few paragraphs explaining that they still thought Samsung was a bunch of copycats. Needless to say, the UK judge was not best pleased with Cupertino’s tactics and ordered our favorite fruit company to take down the statement and replace it with a proper apology. Bloomberg reports:
“The court’s initial order to post a notice was designed to correct the impression that the South Korean company was copying Apple’s product. Apple’s post, criticized by judges today, inserted four paragraphs including excerpts of the original “cool” ruling and details of similar German lawsuits that the court today said weren’t true.”
So, it looks like Apple will have to eat some humble pie, which I’m sure they will not find to their liking. Personally, I hope Cupertino goes along with the judge’s request no matter what it feels about the court’s decision, just to show that they are the “bigger man” so to speak. As much as I love the company’s products and design, these moves outside the product launch bubble are disheartening to any Apple fan.