If it seems like a new photo sharing app is being uploaded to the App Store every week, that’s because there is. This week’s newcomer is PhotoFun, the latest iOS app from Latin American mobile publisher Movile.
PhotoFun lets you quickly edit images by adding a frame and personalized caption before sharing it with friends. But before you roll your eyes and groan about another Instagram copy-cat, you might want to take a closer look. While the app encourages you to get creative with your photos, the developers deliberately left out filters. Instead, PhotoFun focuses on the simplicity and, yes, fun of personalizing your photos with shapes, frames, and captions.
Upon launching the free app you’ll have the option to either take or upload a photo from your Camera Roll or Photo Stream. If you’re taking a picture, you can browse through the different frames and shapes before snapping it. To do so, just swipe to the left, or tap on the frame in the scrolling menu below that you want to jump to. The same rules apply when uploading an existing image. The only difference is that you’ll be able to manually adjust your image within the frame — just pull, pinch, or zoom.
PhotoFun plans to add several more shapes — for free and by in-app purchase — but for now you can choose from a star, flower, bomb, heart, butterfly, square, circle, thumbs up, speech bubble, and TV. Once your image is ready, you’ll be taken to the caption screen. Here, PhotoFun will provide you with a few pre-installed phrases — which can be sorted through by tapping the “refresh” icon in the left-hand corner — or you can tap on the caption to draft your own.
The entire process can take less than a minute, assuming you’re decisive, and is very user-friendly. If you’re happy with your photo and caption, you can share with friends via Facebook, Twitter, or email. At its core, PhotoFun is a camera app. Is it the next Instagram? No, and I don’t think brands or Facebook will argue with me. But it’s entertaining, a little silly, and unique enough to stand out among the hundreds of other photo app options in the App Store.