Advertising is incredibly important when it comes to business, in fact, it’s probably one of the most important tools available to corporations trying to sell there products. Personally, I feel that Apple’s sleek, minimalist, to-the-point advertisements are some of the best around.
Now, I’ve always been a little critical of companies that advertise their own products by “attacking” the weaknesses of other possible devices on the market. Most notably, some of you may remember that I criticised Nokia’s “The iPhone isn’t yellow therefore it is inferior” campaign a few weeks back. Today however, Nokia has launched a new advertising initiative called Switch comics. Essentially, it’s a very small comic strip designed to highlight the benefits of using a Nokia phone, from the first issue, it looks like there’ll be some sly digs at Apple along the way. However this actually made me laugh, and I can see that this is just a bit of harmless fun designed to show off some of the cooler features of Nokia’s phones. Nothing wrong with this whatsoever.
Hopefully, the strips that follow are of the same jovial and harmless nature as this. I know for sure that I won’t be getting riled up about this advertising campaign any time soon.