Is it wrong that I find this hilarious? Perhaps. But still, Microsoft’s relatively new store in Lone Tree’s Park Meadow Mall was embarrassingly empty last Friday. Traditionally, the busiest and most frantic day of consumer action of the year. A video shot and edited by MacWeekend.com shows Microsoft’s store opposite an Apple retail unit. If the video isn’t enough to convince of the popularity of Apple vs. Microsoft, Gene Munster – the well known analyst from Piper Jaffray – did some head counting. The result of the survey: Apple sold five times the number of products each hour.
Key points – as noted by Fortune:
- There was 47% less foot traffic at the Microsoft (MSFT) outlet than the Apple (AAPL) store.
- Shoppers bought 17.2 items per hour at the Apple Store and only 3.5 items per hour at the Microsoft Store. All but two of the Microsoft purchases were X-Box games.
- Shoppers at the Apple Store bought an average of 11 iPads per hour. Despite heavy TV, print and billboard advertising for the new Microsoft Surface, not one was sold sold during the two hours team Piper Jaffray spent monitoring that store.