The iPhone 5 has been Apple’s most popular iPhone to date, selling over 2 million pre-orders in the first 24 hours and 5 million in the opening weekend, it’s smashed previous launches to pieces. It’s probably no surprise then that over the past 12 weeks, iOS has overtaken Android in the U.S. smartphone market race. The success of the iPhone is mostly down to the incredible customer satisfaction with Cupertino’s products. Of all the iPhone 5’s purchased, 62% were already iPhone owners, while 13% switched from Android. This trend will likely continue as 92% of current iPhone owners will likely upgrade to another when it’s released.
In terms of actual market share over the past three months, Apple’s iPhone made up 48.1% of the smartphone market in the States, while Google powered phones made up 46.7%. If anything, this proves further that the smartphone race really is one of two horses and that RIM and Microsoft need to do something really special to come anywhere near the popularity of Apple and Android. It’s not the first time iOS has overtaken Android. The same happened with the iPhone 4S last year:
“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods,” said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel. “This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”
It’s not the same story in every market place though. As noted by a Kantar Worldpanel analyst, Germany is proving to be a hard market to grow popularity in thanks to the massive success of the Galaxy SIII, and in Italy where Nokia Lumia series is proving to be very popular. The mobile landscape is very entertaining these days, and we’ll keep an eye on it over the next few months to see how Apple’s iPhone does over the holiday quarter.