It’s been 5 years – almost to the day – since I purchased my first Apple device: an 80GB iPod Classic in the special one-day event back in 2007. It’s one tradition you can be sure Apple will continue for years to come. It’s the one day of each year that Cupertino sees fit to discount any of its products. Don’t go expecting huge Debenhams style 75% off blue ribbon sales though. Apple traditionally gives less than 10% discount on its products.

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Devices

iPad with Retina – £31 off every model - Cheapest model is £368 (16GB Wi-Fi only)
16GB iPad 2 – £21 off every model - £308 for Wi-Fi only/£408 for Wi-Fi plus 3G

iPod touch (5th gen) – £21 off every model – Cheapest model is £228 (32GB)
iPod touch (4th gen) – £15 off every model – Cheapest model is £154 (16GB)
16GB iPod nano – £11 off  - Now £118

MacBook Air – £81 off every model – Cheapest model is £768 (11-inch, 1.7GHz i5, 4GB RAM, 64GB Storage)
MacBook Pro Retina – £81 off every model – Cheapest model is £1,368 ( 13-inch, 2.5GHz i5, 4GB RAM, 500GB Storage)
MacBook Pro – £81 off every model – Cheapest model is £918 (13-inch, 2.5GHz, 4GB RAM, 500GB Storage)

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Accessories

AirPort Express Base Station – £11 off – Now £68
AirPort Extreme Base Station – £15 off – Now £124
Time Capsule – £21 off – Now £228

Magic Mouse – £11 off – Now £38
Magic Trackpad – £11 off – Now £48
Wireless Keyboard – £11 off – Now £46

iPad Smart Case – £13 off – Now £26
iPad Smart Cover, Polyurethane – £11 off - Now £24
iPad Smart Cover, Leather – £15 off - Now £44

Apple In-Ear Headphones with Remote and Mic – £12 off - Now £54
Apple EarPods with Remote and Mic – £7 off - Now £18

Sadly, none of Apple’s newest products make it on to the list of reduced items. So, no iPad mini, Mac mini or new iMac. And – as always – no iPhone.

To check out the deals on offer, head on over to the UK Apple online store.