Waze, a crowd-sourced turn-by-turn mapping application, appears to be the only iPhone app to significantly benefit from Apple Maps’ less-than-stellar debut.
According to Onavo, makers of the data compression tool Onavo, data from 100,000 of their users has confirmed a growth in the use of the Waze app from 7% to 10% of iPhone users. Apparently, due to the way their app is programmed, Onavo has the ability to view the real-time usage of hundreds of thousands of apps.
When Tim Cook apologized for Maps’ issues, there was a considerable uptick in the usage of many third party mapping apps. This is likely due to the fact that Apple featured them in a special category on the App Store.
Despite the uptick in usage for many apps, including Bing and MapQuest, Waze is the only third party mapping application to report a lasting effect, hitting 10% of iOS users – which Waze claims is a total of 26 million users, up from 10 million earlier this year.
Because Waze is crowd-sourced, more users just means the information in the app will keep getting more accurate. The more users Waze has, the better it will be, and then it will garner more users, and so on… Way to go, Waze!
Do you use Waze? If so, did you start using it because of iOS 6 Maps, or did you have it before?