Many Apple supporters are upset over the pricing of the iPad mini. Phil Schiller recently came to the defense of the new product’s price, saying that users are willing to pay for “premium products.” Well, according to the ever questionable DigiTimes, the iPad mini’s touch screen is actually what we have to blame for the $329 price, which is much higher than competitive 7-inch tablets. Its sources have said that the type of touch screen technology used is to blame:
Sources said the DITO film sensor is having mass production issues, which has been a big contributor to why the device is approximately 40-50% more expensive compared to other 7-inch tablets that have OGS or G/G structures.
DigiTimes also is reporting that the cost of the iPad min’s screen is only $5 less than that of the current 9.7-inch offerings. Such a small difference could have been a contributing factor to Apple’s reasoning in pricing the iPad mini so “high.” Possibly as production gets better, Apple may be able to lower the price whenever the next generation comes around. Doubtful, but possible.
What do you think? Are you ordering an iPad mini? Do you think it costs too much? Let us know in the comments.