Touchscreen production issues to blame for iPad mini’s $329 price tag?

Many Apple supporters are upset over the pricing of the iPad mini. Phil Schiller recently came to the defense of the new product’s price, saying that users are willing to pay for “premium products.” Well, according to the ever questionable DigiTimes, the iPad mini’s touch screen is actually what we have to blame for the $329 price, which is much higher than competitive 7-inch tablets. Its sources have said that the type of touch screen technology used is to blame:

Sources said the DITO film sensor is having mass production issues, which has been a big contributor to why the device is approximately 40-50% more expensive compared to other 7-inch tablets that have OGS or G/G structures.

DigiTimes also is reporting that the cost of the iPad min’s screen is only $5 less than that of the current 9.7-inch offerings. Such a small difference could have been a contributing factor to Apple’s reasoning in pricing the iPad mini so “high.” Possibly as production gets better, Apple may be able to lower the price whenever the next generation comes around. Doubtful, but possible.

What do you think? Are you ordering an iPad mini? Do you think it costs too much? Let us know in the comments.


Via: Cult of Mac, DigiTimes

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  • BrainRoopull

    They’re simply figuring what people will pay and pricing accordingly. The cost of the device is nothing to them compared with what they will take in via advertisements and media consumption. How long are you guys going to report on iPhone stuff before you realize how Apple, Google and Microsoft actually make money? Devices are great, but the advertising & media consumption are huge. It’s why there’s a Play Store… it’s why Maps got screwed up… it’s why there are so many more free apps on Android…    Look at the price spread for their devices & you’ll see why it’s priced exactly as it should be. Apple fans have made it clear what they’re willing to pay:   iPod Touch 299-399    iPad Mini 329-659   iPad 499-859   These are, whether you want to admit it or not, pretty much the same device save for a few specs. They’re all media-consumption devices w/o phone functionality. Apple scales the prices so that the “top of the line” version of the smaller one overlaps the “bottom of the line” version of the larger one. You never base your prices on what something is worse. You never base it on what it costs unless you’re selling a commodity. You base it on what people are willing to pay. I think iFans should be thankful there are Phandroids out there putting downward pricing pressure on devices or your iPad might cost two grand.    With that, I’d speculate that a Max-iPad would go for around 580 to 1000. I’m guessing it’d also be about 14″ wide!

  • BrainRoopull

    PS…  why does LiveFyre de-format everything I post?