It’s no secret that Apple and Samsung’s relationship has turned sour over the past few years. In times past, Sammy was the biggest supplier of parts for the iOS-powered devices we all know and love. Its biggest contributions were the processors and displays of the iPad, iPhone and iPod touch. In very recent times Cupertino has been sounding out new partnerships with LG and Sharp as well as a few others for parts supply, relying on Sammy less and less as the court cases began increasing in number and hostility.
Now, it’s virtually official. The romance is over, and Samsung will no longer supply LCD panels for Apple devices from next year. Apple traditionally gets fantastic value for money from all its suppliers, which in turn enables the company to make so much profit on all its iDevices. This information comes from a source of Korea Times today.
The Cupertino, California-based firm has been lowering its reliance on Samsung-manufactured displays for use in its popular i-branded devices as it is leveraging its influence to source components from Samsung’s rivals attracted by better pricing.
“We are unable to supply our flat-screens to Apple with huge price discounts. Samsung has already cut our portion of shipments to Apple and next year we will stop shipping displays,” said a senior Samsung source, asking not to be named, Monday.
It’s reported that during the first half of 2012, Samsung shipped around 15 million LCD panels to Apple. In Q3 that dropped to 3 million with estimates at around 1.5 million for the final three months of this year. So, although this news today may seem like Sammy’s making the decision to quit, it’s quite clear that Apple has had it in mind for a while to drop its dependency on the company which is now its fiercest enemy.