A new report coming in from Bloomberg is telling us that the earlier rumored Pandora-like streaming service from Apple could be coming in the first quarter of 2013. This report is stating that Apple and the music companies are currently undergoing “intensified negotiations” which target the launch for early next year. From Bloomberg’s report:

Apple Inc. and major music labels have intensified negotiations to start an advertising-supported Internet radio service by early next year, according to people with knowledge of the talks. 

Talks are centered in part around how to share ad revenue and a deal could be reached by mid-November, with Apple starting a service within the first three months of 2013, said the people, who asked not to be named because discussions are still in progress.

It isn’t completely surprising that the talks are “centered in part around” how ad revenue should be split. As MacRumors points out, Apple is most likely looking for a way to expand on its iAd business while music labels are hoping to get their own advertisements sent through this new service.

These rumors have been around for quite a while, and are surely sounding more and more reasonable to believe. The WSJ and NYT both reported last month on a Pandora-like service coming from Apple, which adds some weight to these rumors. I personally would love to see this, and hopefully it will be built in to iTunes.

What do you think? Would you use this service? Are you fine with Pandora or Spotify? Let us know in the comments.

Via: MacRumors, Bloomberg