As days and weeks drag by after the iPhone 5’s arrival in stores, rumblings of shortages and delays still echo through the blogosphere. Why? Because the sales figures don’t quite match what an “analyst” predicted before launch. Although the simple truth is that iPhone 5 demand has been higher than any other mobile device. And, despite the fact that most customers who wanted one, got one, Foxconn bosses still aren’t quite happy with production speed.
A chief at Apple’s manufacturing partner – who asked to be kept anonymous – has stated that the reason is simple: the iPhone 5 is incredibly difficult to build. As noted by WSJ:
“The iPhone 5 is the most difficult device that Foxconn has ever assembled. To make it light and thin, the design is very complicated”…“It takes time to learn how to make this new device. Practice makes perfect. Our productivity has been improving day by day.”
Keeping up with demand is clearly going to be a tough task for all involved, from manufacturing through to shipping and logistics. But, compared to the catastrophic shortage of iPhone 4S units last year, the 6th gen iPhone’s launch has been a breeze.