Apple will reportedly be supporting Passbook-based purchases in-store, some time in the near future.
Those “familiar with Apple’s retail operations” claim that the EasyPay iPod touch payment system was recently updated with the ability to scan barcodes from Passbook. It seems most likely (according to sources) that users will be limited to purchasing prepaid gift cards through Passbook, though Apple may consider a method in which users could add funds to a dedicated Apple store digital gift card. Starbucks uses a similar solution already, though its app is more functional in this regard than interacting directly within Passbook.
Passbook has been rather quiet since its release, but it has been showing signs of growth. It was reported last week that 1,500 Major League Baseball e-ticked purchasers opted to have their tickets sent to Passbook, and 12% of all ticket holders oveerall chose to use Passbook.
Personally, I would expect Apple to support its own technologies as soon as possible, but theres always a chance it wants to test the waters – cautiously – before going going full force with Passbook. Have you used Passbook at all? Are you looking forward to using it for Apple store purchases?